Vinum

VINUM is a great event dedicated to the excellent wines of the Langhe, Roero, and Monferrato which takes place between April and May in the city of Alba. During this period the streets of the city become an open-air wine shop: there are numerous stands where it is possible to have tastings. Read More

In addition to the tastings, there are various collateral events, such as visits to wine cooperatives, dinners with starred chefs created in combination with local wines, cooking courses, and thematic workshops on the world of wine. Ente Fiera Nazionale del Tartufo Bianco d’Alba, the organizer of the event, has chosen us as the ticket office for the event since 2018.

Before the online sales, it was necessary to create a registration page for wine producers, where they can register their participation in the event, and indicate the types of wine they will present. On this system, producers can enter the bottles they will send for the event and decide whether to register their wines also for the dinner with starred chefs. After registering, producers receive an e-mail with discount codes attached to obtain free experiences.

In addition to the area for producers, we also created a registration page for the press, where journalists can request a pass to access the event.

For VINUM we have created a mobile responsive bilingual private label with the look & feel of the event website, in Italian and English due to the large presence of foreign tourists at the event. On the private label, it is possible to purchase the tasting carnets and the various experiences.

For VINUM we deal with various aspects: from the management of discount codes to be applied during checkout, to special discounts, such as early bird promotions, and dynamic discounts that are applied to the cart when certain products are added. For the on-site sales, we rent PCs that allow the organizer to issue tickets from the box office web application to be sent to customers in the print@home format, to avoid useless paper consumption and make the event greener.

Specific reports are always available to the organizer for checking the sales of the various products, capacities, reservations, and free tickets. The ticket received for the carnet, will be shown at the event, in order to receive a tasting glass and a paper carnet that will be shown at the various stands in order to proceed with the tastings.

A problem encountered in previous editions concerned the delivery of glasses for the free booklets. People often showed up with the same carnet and withdrew more than one glass. For this reason, in the last edition, we decided with the organizer to print several QR codes to be applied to the free booklets, to be read by our readers, in order to check if the glass had already been delivered.

For VINUM we also carry out important activities on the customer service side, both directly with the organizer (to modify the events or capacity, send communications to customers, generate discount codes, etc.) and on the final customer side, supporting them in the purchase and post-purchase phases and for any requests.

During the event, we rent the organizer our Zebra devices to validate tickets and experiences, thanks to which it is possible to read 600-800 codes per hour. Precise and punctual incoming reporting concludes what has been achieved for this event.