Shared contents to acquire new customers

A long time ago, when we published only on paper, everything was more difficult to accomplish. Our customers shared our materials making copies, and those who received the copies were positively not going to buy our newspaper...

Once upon a time, only traditional commerce existed: newspapers were sold by newsstands, books were sold by bookstores or rented by libraries. In this scenario, content sharing was a problem: it could happen only by lending products or copying them, and its consequence was a drop in sales. The first generations of cultural e-commerce didn't change much of this: books bought online can be copied too, and files can be easily distributed.

Finally, third-generation cultural e-commerce was developed, and it changed the rules for good. beshop's cultural e-commerce features turn content sharing into an asset, something that you may even ask your customers to do, as it can actually boost your growth.

To improve your online visibility and build a stronger sense of community, beshop lets your customers share your contents with their contacts through a controlled procedure (it's clear that we activate this feature only if requested), whose mechanichs are simple and effective:

1. A customer reads a paid and decides to share it with one of his contacts, so he clicks on the related link on the page.
2. Through a dedicated form, the customer enters the recipient address and, if he likes, a message.
3. The customer's contact receives a special link, that lets him read the related content for a limited time without having to register.

This content sharing technique has two important consequences:

• It helps you protect your copyrighted materials. In fact, it doesn't deny the chance to let someone reads your contents, an action that would just induce your customers to find alternated ways to trick your rules, but it controls it. This makes it less likely that your customers export your contents to other formats, and as a consequence it makes it less likely that your contents are shared wholesale without your authorization.
• It lets you get free and effective advertising. In fact your very customers will share the knowledge of your brans and of your quality, by sharing contents that they appprove and like. It's clear that you won't get a 100% conversion rate from these links: there is no form of advertising that can turn all of your contacts into customers. But some of the people who receive these links will indeed buy your contents.

This will make your contents look more open, and it will also spread the news about your website through viral marketing techniques.

Contact us for more information, please.